When it comes to recruiting, time is of the essence. Even though it’s well-known that continuous recruitment marketing, building talent pools and nurturing prospective candidates will deliver the best long-term results – it often proves difficult to step out of the demanding recruitment cycle to take proactive steps.
In fact, when we interviewed recruiters about recruitment marketing we heard things like:
- “We don’t have time for recruitment marketing – sometimes I don’t even have time for a cup of tea!”; and
- “It’s too hard to make changes to our careers site.”
Because many recruiters don’t have the right tools, they end up in the same cycle of searching and hiring for each vacant role. Instead, they should be amplifying their employer brand to consistently build demand to join their organisationorganization and establish and nurture talent pools.
Many recruiters don’t even have access to analytics to understand which recruitment channels are leading to successful hires. As a result, we often see organisationsorganizations waste hundreds of thousands of dollars each year. Similarly, organisationsorganizations are paying to drive traffic to their careers sites, but not remarketing to people to encourage them to apply – resulting in the candidates who do the most thorough research (and are statistically the highest quality hires) going elsewhere.
Competition for talent is only getting more intense. 67% of large global companies reported talent shortages in 2018. Unemployment rates are getting lower and candidate expectations are getting higher. Half the people in the workforce are Millennials who are used to consumer-centric technology. Alongside this, how people find new roles is changing. In the United States, the majority of people who took a new job [in 2018] weren’t looking for one.
This calls for a dramatic change in how recruiters operate. And an improvement in the tools available to recruiters so that they can automate repetitive tasks, and focus on strategic initiatives.
That’s why we’re introducing PageUp Recruitment Marketing, enabling recruiters to automate an exceptional candidate experience to build high-quality talent pipelines.
With sophisticated content management, marketing automation and candidate relationship management tools, it’s easier than ever to set and forget best-in-class recruitment marketing tactics.
PageUp Recruitment Marketing delivers:
- Easy website management
- Analytics to increase candidate conversion to apply
- PersonalisedPersonalized candidate journeys
- Intuitive candidate pipelining
There’s plenty under the bonnet for those starting out, through to experienced recruitment marketers, all within one easy-to-use system.
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Content management |
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Leverage your content to engage the right candidate at the right time |
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Marketing automation |
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Craft candidate experiences that count informed by actionable insights |
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Candidate Relationship Management |
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Nurture candidates to build strong talent pipelines |
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Employer branding expert Brie Mason and PageUp Head of Customer Insights and Market Research Rebecca Skilbeck discuss recruitment marketing strategies to attract and recruit top talent in a free PageUp webinar, available here.
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